Search engine optimisation (SEO) is crucial for delivering high numbers of people to your website who are looking to buy what you are selling. The SEO landscape is constantly changing, and today we focus on Search Engine Optimisation, Search Engine Marketing, and Social Media Optimisation together to get the best results.
These three areas all need to integrate seamlessly but search engine algorithms and updates can create problems for those looking to stay on the front page. A poorly targeted SEO strategy can cause a business to lose time and money chasing the wrong traffic.
We work tirelessly to stay at the cutting edge of advancements in SEO, meaning our customers benefit from being ahead of the game when changes are made by Google and other search engines.
What is Search Engine Optimization?
Search engine optimization is the process of optimising your website to ensure it ranks highly on a list of search terms entered into a search engine. This can be achieved by amending your site structure based on specific target keywords, link building, keyword rich content, using correct HTML coding & sitemaps, and through refining your content with reporting and analytics.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is paid advertising in search engines such as Google, Yahoo or Bing. Through campaign design and campaign management in Google AdWords & Bing Ads combined with retargeting & remarketing strategies we can ensure you get the greatest ROI on your investment. By using the data provided from paid SEM campaigns we are able to quickly improve your organic SEO results as we can determine what search traffic converts to the leads and sales.
What is Social Media Optimisation?
Social media optimisation is the use of social media platforms to drive traffic to your website. Google algorithms look at social signals such as people sharing website site content or people visiting your site from links shared on social media to determine your SEO rankings. We find which social media your target market uses and create campaigns to target them accordingly.
SEO Analysis & Reporting
Monthly SEO Analysis and Ranking Reports are sent to clients each month and include statistical outcomes and schedules of the work that was completed. The reports are Google Analytics statistical reports from our tracking platform, delivered with SEO activity and Social Media activity reports.
SEO Keyword Selection
We believe the key to the perfect search engine optimisation strategy starts with keywords. It is vital to identify the relevant keywords for your niche so we can optimise your website accordingly. We will identify the keyword phrases that your potential clients are actually typing into their search engine to provide you with a list that moves you up the Google rankings.
SEO Content Creation
Creating regular and relevant content for use on your website as well as for use in article, picture and slideshare submissions is essential for SEO. It adds content and increases the number of keywords on your website and provides opportunities to create backlinks from 3rd party sites. It also has the added benefit of building stronger relationships with your customers as you become a trusted source of information. We are happy to work with clients that want to create their own content and this does reduce SEO costs. We are have a range of copywriters and designers that can generate excellent content for you.